20 Sep Why Working On A Storyline Is Better Than In-your-face Marketing?
The effectiveness of marketing is just like the impression of a theatre act. Moralising, self praise, unwanted popups, defensive arguments, defaming competitors, vulgarity and conflicting statements are the recipe for putting off genuine customers. When it comes to initial awareness programmes, emotionally engaging ads catch more attention as compared to factual statements. There has to be some like ability in your ad, no matter in which form it is. Your customers are not looking for your claims, they are looking for solutions for their own problems. Working on a storyline is better than in-your-face marketing, because storylines more clearly present the solutions for the problems in a trustworthy way. It ensures that what is said is actually experienced by somebody. Following are the few reasons why working on a storyline is better than in-your-face marketing.
- It is not intended for being controversial. Most of the marketing efforts these days are only to create a hype about the brand and make its name appear on every screen. The storyline marketing works on a strategy that is only meant to get leads. There are no viral videos, no annoying ads that pop out for no good and no need to close those unnecessary check boxes. The objective is to get the attention of only those for whom your product or service is useful.
- The well planned efforts bring long lasting results. The public will realise that whatever little you are saying is important and worth listening/ reading. There may be a selected audience, but they are more reliable and fruitful. The steady progress in marketing will also prepare you for the incoming traffic accordingly. A sudden useless rush of people, who are not really interested in your product only worsens the impact.
- In a wave of forcing products to consumers, the marketeers sometimes become offensive. Instead of aligning things in your favour, your make them work against you. On the other hand, naturally flowing propaganda is based on references. People who like your product, or ad, will share it willingly, with their complete consent, and there is no need to look for offensive tactics.
- There is no false impression of being so successful that your customers don’t even dare to call you. This means that those superficially crisp ads that keep popping on every page make an impression that the company is so big, or maybe so successful that customers don’t even care to see the link or add a feedback. A true picture of your business that is shown with good planning connects better with audiences.
- “We are the best. Click here.” This is probably the most hated line. Nobody is interested in who is the best, or who earns how much, potential customers want good results. Rather than bragging about the monetary gains, showing the actual results and customer reviews is better. In the in-your-face-marketing organisations often talk too much about themselves and show a rosy picture which is not trustworthy.
- Marketing should not be forced into people’s opinions. It should come naturally and tell your story as you are. There is nothing wrong in showing who you are. Taking the responsibility of who you are not is like being a part of the clutter.
- Consumers have become intelligent. They can detect reality behind the thin veil of boasty claims and absolute self praise wades them away. A softer approach with clearly stated conditions have lesser chances of being rejected.
- The storyline of marketing unfolds its effects chapter by chapter, which is pleasant and freely acceptable. It gives consumers more security and confidence about your product.