16 Sep Why Google Adores Responsive Design ?
Responsive web design responds to the size of the screen you are viewing it on. Instead of creating several websites for different types of devices, your single responsive web design rearranges its elements to fit in to any screen, platform and orientation. The share of internet usage on mobile devices, smartphones and tablets is growing every day.
It means that if you do not want to lose potential clients then you need a great looking website which is also optimised for mobile browsing. So, you will retain more visitors, which will also lead to more conversions and reduced bounce rates. Responsiveness is important for digital marketing because search engines prefer responsive designs to mobile sites as they are more user friendly.
If the site is functional on different screen sizes, it has the potential to appear on more mobile devices than others. Here are the reasons “Why responsive web design is loved by Digital Marketers?” :-
Increases Conversion Rate
A responsive web design fits to the screen size and buttons function as accurately as they would have on the desktop. The image and content also do not wrap each other as they would have done on a non responsive web design. The clarity and flawless user interface make the site appealing and easy to understand. This ensures minimum bounce rate and improved conversion rate, which is ultimately the objective of any business.
Reduces Investment on URL Optimisation
A single website concentrates the incoming traffic to a single URL. The effort to optimise the URL for search engines is significantly reduced and the crawler identifies a particular URL with your website.
Combined efforts for SEO
All the activities done to boost the on-page performance are applicable to both platforms. The efforts to uplift on-site SEO such as link building, content, meta tags, analytics etc. show combined and concentrated results on both mobile and desktop sites.
Removes Duplicate Content
In case of separate websites, the content has to be either duplicated or rewritten. Whereas in case of responsive websites, a single copy of content and images is sufficient. This improves the credibility of mobile sites and keeps the content unique.
Improves keyword based SEO Ranking
When site is marketed on the basis of specific keywords, a single website is easier to promote. The visibility also improves and your own different sites will not compete with each other. Also your responsive website will rise on local searches on all types of devices.
Improved User Experience
The User Experience remains unchanged on different platforms and orientation. The traffic leaving a website due to its excessive loading time and shattered visual appeal is probably the worst news for digital marketers. The flexibility of responsive web design makes the user experience a luxurious one with faster loading.
Reduce Maintenance Cost
Creating two different versions of same website and maintaining those separate versions costs you double the price. A poorly maintained website has a poor marketing response. In short, a single robust and adaptable website is easier to maintain and market, significantly reducing the cost.
Such sites have greater visibility as the traffic generated from different social media platforms and off page submissions land at one place, irrespective of the type of user. Also the same user can easily share the link to others and a homogeneity is maintained on response rate. This eventually leads to higher visibility.
Why responsive web design is loved by Digital Marketers
Mobile browsing has overrun desktop browsing. The traffic on mobile devices is more than that on desktops. That is why Google has started to accelerate mobile pages to promote them in a better way. This is a big yes to make your website responsive as it has become a necessity.